Updated at 1:58 P.M. on July 9, 2025.
The best Amazon Prime Day deals are here, and we don’t want you to miss a thing. This year, the retailer’s sale event is twice as long as usual—which means, yep, four whole days of discounts, from July 8 through 11. We’re in the thick of it now, and Amazon is continuing to slash prices on thousands of products (like fitness trackers, coffee makers, and more).
This Amazon Prime Day, we’re answering all of your big questions about when to shop, where to find the best sales (spoiler alert: here!), and what’s worth buying. To get the biggest savings—plus fast, free shipping—you’ll need to sign up for an Amazon Prime membership. It’s usually $15 per month, but the retailer is offering a free, 30-day trial for new customers right now. Get. On. It.
What are the best Amazon Prime Day deals right now?
Amazon Prime Day deals can be pure mayhem. There are easy-to-miss “lightning deals” that start and stop at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) regularly throughout the four-day event. Here’s a peek at our favorite deals right now.
- Apple Watch Ultra 2—originally $779; now $650
- Oura Ring 4—originally $499; now $424
- Amazon Kindle Paperwhite—originally $160; now $125
- Urevo Smart Treadmill—originally $799; now $380
- iRobot Roomba Combo i5 Robot Vacuum and Mop—originally $350; now $189
- Foreo FAQ 202—originally $799; now $620
Shop the best Amazon Prime Day deals
We think these will sell out first—so if something catches your eye, add it to your virtual cart ASAP.
Best tech deals
Now is a great time to treat yourself to a new gadget that’ll make life a lot easier. Grab the buzzy Oura Ring (the newest model is finally on sale!) or pick up Roku’s 4K Streaming Stick Device and finally get rid of that bulky cable box.
Best Apple deals
Apple devices don’t go on sale often—so, when they do, jump on those deals ASAP. If the laptop you’ve had since college is finally giving out, upgrade to a 2025 MacBook Air. While you’re at it, pick up some Airtags to throw on your keys, in your work bag, or in your luggage, so you’ll always be able to track them down.
Best Amazon device deals
It only makes sense that Amazon is discounting its own suite of smart devices, like the retailer’s handy smart home plugs—our senior commerce editor confirms they make life a lot easier by allowing you to turn your lights, A/C, or other devices on from far away with the help of Alexa. And you won’t have to stress about lugging your beach reads to the shore if you snag a new Kindle Paperwhite while it’s on sale.
Best smartwatch deals
Haven’t jumped on the fitness tracker bandwagon yet? They can help you train better and recover faster by letting you know what your body needs. We highly recommend checking out the SELF Home Fitness Award–winning Garmin Venu 3S if you’re a runner or weightlifter who wants all the stats.
Like to hike? Apple’s rugged Ultra Watch 2 is also on sale right now.
Best headphone deals
If listening to podcasts is your daily ritual, then you deserve a solid pair of headphones with excellent sound quality. One SELF writer is picking up Apple’s Airpods Pro 2 during this week’s Prime Day sale—they’re noise-canceling and feature adaptive audio, meaning they can sense if someone is talking to you and will lower their volume, so you can hear better.
Best kitchen deals
Weeknight dinners and Sunday meal prep don’t have to be a chore with these deals on a time-saving air fryer, a compact juicer, and more. We even found a two-in-one blender and food processor combo that won’t take up all of your counter space.
Bonus: Aloha’s Chocolate Mint protein bars are a staple in multiple SELF editors’ and registered dietitians’ kitchens: They’re moist, chewy, and have “no weird aftertaste,” according to our associate wellness director.
Stasher
Premium Silicone Reusable Food Storage Bags
Best fitness deals
Now is a wise time to save on normally splurge-worthy home gym equipment, like treadmills, vibration plates, or an adjustable kettlebell that costs a fraction of the price of a full weight set. You can also pick up a new yoga mat for less—Manduka’s is the perfect size and has a satisfyingly grippy texture.
Merach
S19 Recumbent Exercise Bike
Best wellness deals
Kick back, relax, and let these deals do the hard work for you. Whitening strips and a water flosser will keep your smile looking bright and healthy, while a pair of SmartGoggles from Therabody can help banish tension headaches. Did we mention they’re all on sale?
Best home deals
Cleaning your home feels like less of a chore when you have the right helpers. Right now, you can save big on an iRobot Roomba that’ll zip around your house picking up dirt and dust, a sleek humidifier, a powerful air purifier, or a conveniently cordless handheld vacuum.
Best bedding deals
A good night’s sleep is always worth the investment—but if we can upgrade our bedding for a little less, we’d hardly say no. And with these dreamy deals, you can overhaul your entire bedtime setup.